The Idea Star is an ideation method to enrich and enhance ideas and give them more depth. The playful character of the idea star makes it fun and easy to fill in additional details.
The Idea Star is a great format to use when you want to create pitches for ideas that are presented, or have to compare multiple ideas with each other. The structured approach makes it easy to grasp ideas and also compare them with each other.
To start, place one or multiple ideas into the middle of each idea star. That acts as a title and short description for the idea. Now instruct everyone to fill out the five questions of the star, to enrich and enhance each of the ideas.
Imagine, that you are a coffee shop company (like Starbucks) and want to increase your customer's loyalty and engagement. One possible solution could be to launch a customer loyalty app. But how could that look in more detail? For this, the Idea Star is a perfect opportunity to create a small pitch to convince stakeholders.
Below, you can see what an Idea Star could look like in this situation.
