It is a technique for generating a large number of ideas for a specific topic or problem. The goal of brainstorming is to come up with as many ideas as possible without judging or evaluating them. This allows participants to freely express their thoughts and ideas without fear of criticism.
The ideas generated during a brainstorming session are then evaluated and refined, with the goal of finding the best solution to the problem at hand.
One example of brainstorming in practice is a group of coworkers discussing ideas for a new marketing campaign. The group leader might ask everyone to contribute their ideas for how to reach a specific target audience. Each person in the group would then offer their ideas, without worrying about whether they are good or bad.
The group might come up with a wide range of ideas, such as creating a social media campaign, partnering with influencers, or developing a new product. The group would then evaluate and refine these ideas, ultimately selecting the best ones to implement in their campaign.